Hello, Rivian!

I’m a seasoned UX/UI design leader with 15 years experience across multiple industries, including the automotive and mobility space in Europe and the US.

Over the last 2 years, I’ve built the UX/UI design function at a surgical robotics startup here in the Bay Area and led the team through multiple product launches.

  • My approach centers around user insight-based design, always balancing brand voice, function, and  moments of delight.

  • I have designed and delivered UIs for small embedded systems, mobile form factors, and desktop.

  • I excel in distilling complex and novel technologies into easy-to-use experiences for everyone.

  • I’ve authored thought leadership pieces on autonomous vehicles, leveraging experience from various projects. These have been published in Fast Company and Smart Cities Worldwide.

  • As a lifelong car enthusiast and avid mountain biker and skier, I keep up with the automotive industry and adventure sports news and developments.

Selected work samples below

e dekkerjasper@gmail.com
t (917) 414 9360

Ford Last Mile Delivery

Transform an MVP-level platform for last mile deliveries developed by a Ford Mobility incubator into an ecosystem of apps and engaging demo to unlock new levels of funding and pilots with commercial partners.

  • Design lead

  • 0-1 product

  • Mobile, center console, desktop

  • Prototyping

  • UX research

password: jasper2025

Lincoln Autonomous Vehicle UX

Owned a number of concepts as part of a 3-year project to envision the Lincoln brand’s future AV experience. My work focused on projected instrument cluster and haptic interaction models.

Merck bioreactor HMI

0-1 Design system and HMI design for monitoring and control of complex, modular bio engineering systems.

  • UX lead, later creative director

  • Deep collaboration with users and stakeholders

  • Foundation for new UX/UI design team

  • Touch display and mobile app

password: jasper2025

Gatorade Gx wearable & app extension

Concept development for a physical wearable as an extension of the Gx ecosystem. Extended the existing companion app building on the established design system.

  • Collaboration with industrial design

  • Generative and validating user studies

  • Video storytelling

password: jasper2025